Can’t travel to Japan? Jack ‘n Jill Calbee brings a taste of Japan to you!
December 2020 – In conjunction with the launch of its new Japanese Curry flavoured potato chips, Jack & Jill Calbee held a special augmented reality (AR) contest for its fans who shop especially at 7-Eleven. As we faced a challenging 2020 and not being able to travel, Jack ‘n Jill Calbee decided to bring a taste of Japan to its fans. With a limited edition flavour and an exciting augmented reality experience in a Japanese restaurant, consumers enjoyed a taste of Japan from the comfort of their home.
To join the contest, consumers had to purchase any 2 packs of Jack ‘n Jill Calbee only from 7-Eleven stores, and scan the pack to access an AR scene of a Japanese restaurant. Consumers had to virtually ‘walk’ around the Japanese restaurant and count the number of Jack ‘n Jill Calbee Japanese Curry potato chips packs. Submission of the answer was via WhatsApp and winners walked away with weekly prizes worth a total of RM5,000.00.