Ekstra O-some Malaysians Thank Ekstra O-some Frontliners
Aug – Oct 2020 – Throughout the month of August, Jack ‘n Jill Cream-O called on all Malaysians to submit their most creative appreciation photo with a thank you message for all frontliners. Submissions were shortlisted and featured in a thank you video compilation produced in collaboration with singer-songwriter-actor, Ismail Izzani.
Through the Jack ‘n Jill Ekstra O-some contest, all consumers had to do to be part of the thank you video was to purchase Jack ‘n Jill Cream-O and/or Magic products worth RM5 in a single receipt; answer a question and WhatsApp their receipt, details and photo with a thank-you message for our frontliners.
The entries received were touching and inspiring, giving hope and praises to the frontliners who have been instrumental in keeping us safe. The thank you video by Ismail Izzani was unveiled on 16 September 2020 in conjunction with Malaysia Day and even he took the opportunity to thank the frontliners.
Entries featured in the video also received limited-edition memorabilia signed by Ismail Izzani, as well as an invitation to an exclusive E-meet session with him.
The E-meet session in October 2020 saw Ismail Izzani getting up close and personal with the entry winners, as he shared a little about his personal life, answered questions and even sang 2 of his hits! All in it was an Ekstra O-some session for the contest winners.