Jack ‘n Jill Calbee Lucky Catch Contest
January 2021 – Jack ‘n Jill Calbee ‘Lucky Catch’ Contest held from 1st January to 15th February 2021 was to elevate our consumers' 2021 to a good start. The contest saw participants virtually ‘walking’ around a Japanese Garden to count the number of Lucky Cats. To participate, consumers purchased Jack ‘n Jill Calbee potato chips from any retail outlet worth RM10.00 and scanned the packaging to virtually access the Japanese garden scene. Entry submissions were via WhatsApp.
Besides the stimulating AR experience, winners walked away with prizes worth RM10,000.00.
In conjunction with the launch of its new Japanese Curry flavoured potato chips, Jack & Jill Calbee held two augmented reality (AR) contests for fans. The other contest held in December 2020 was a collaboration with 7-Eleven, and saw consumers virtually ‘walking’ in a Japanese restaurant to count the number of Jack ‘n Jill Japanese Curry packs in the scene.