CLAPAM receives Senyum with Cloud 9
January 2021 – Through its Bite-Tarik-Senyum campaign, Cloud 9 continued to spread smiles to the Cleft Lip & Palate Association Malaysia (CLAPAM) with a donation of RM5,000.00. CLAPAM is a not-for-profit support organisation that aids, advises and counsels parents and families of individuals born with cleft lip and palate. CLAPAM also functions as a link between members and medical professionals.
In conjunction with the launch of its updated packaging in October 2020, Cloud 9 had invited Malaysians to post a photo of their best feel-good ‘senyum’ on social media with #jomchocotarik. The aim was to get 999 smiles with #jomchocotarik and to pay the smiles forward with a donation to CLAPAM.
As usual Malaysians took up the challenge and came through with their best and most creative Senyum photos, enabling Cloud 9 to make the significant donation to CLAPAM.
What better way to spread smiles, then giving with a smile!